LG 108 cm (43) UHD AI TV (UR7500), α5 Gen6 AI Processor 4K, AI Brightness Control-(43UR75006LC)

LG 108 cm (43 inches) UR7500 Ultra HD (4K) Smart LED TV – Detailed Overview

The LG UR7500 43-inch 4K UHD Smart TV (model: 43UR75006LC) offers an exceptional combination of picture quality, intelligent features, and user-friendly design, making it a standout choice in the mid-range television segment. Featuring the α5 AI Processor Gen6, AI Brightness Control, and webOS 23, this TV is built to enhance both your viewing experience and your interaction with the TV itself. Let’s take an in-depth look into what makes this TV a strong contender for anyone upgrading to a modern, feature-rich television.

. Display & Picture Quality

The LG UR7500 is equipped with a 108 cm (43 inches) Ultra HD (4K) LED panel, delivering a resolution of 3840 x 2160 pixels. This ensures fine detail and clarity, whether you’re streaming high-definition content, gaming, or watching live TV. The Direct LED backlighting ensures better brightness uniformity compared to edge-lit panels, making images appear evenly illuminated across the screen.

4K Upscaling

Thanks to the α5 AI Processor Gen6, the UR7500 can upscale lower-resolution content (like HD or Full HD) to near-4K quality. This is particularly useful if you’re watching legacy content on streaming platforms or local storage, ensuring it looks crisp and detailed on the UHD panel.

HDR Support

The TV supports multiple HDR formats including HDR10 and HLG (Hybrid Log-Gamma). These formats enhance the contrast and color of compatible content, displaying deeper blacks, brighter whites, and a wider range of colors. This results in more vibrant and lifelike visuals, especially during high-contrast scenes.

. α5 Gen6 AI Processor – Intelligent Performance

The heart of the LG UR7500 is the α5 AI Processor Gen6, which leverages artificial intelligence to optimize audio and video output in real-time.

• AI Picture Pro: It uses deep learning algorithms to recognize scenes and content genres (movies, sports, animation, etc.) and adjust picture settings for the most suitable visuals. Faces are more expressive, colors are tuned more naturally, and sharpness is intelligently managed.

• AI Sound Pro: This feature converts 2-channel audio into virtual 5.1 surround sound, enhancing spatial sound and making dialogues clearer. It adapts sound based on the content type — boosting vocals in talk shows or deepening bass in action scenes.

. AI Brightness Control

This feature automatically adjusts screen brightness based on the ambient lighting conditions in the room. Whether you’re watching in bright daylight or in a dark room at night, the TV modifies brightness levels to ensure the picture remains comfortably visible without strain.

The built-in ambient light sensor detects lighting in real time and works with the AI engine to manage brightness. It improves viewing comfort and also contributes to energy efficiency, as the display uses less power in darker environments.

. Smart Features with webOS 23

The UR7500 runs on webOS 23, LG’s proprietary smart TV platform. Known for its fast, fluid interface and intuitive navigation, webOS 23 is more personalized than ever before.

Quick Cards

A new feature in this version, Quick Cards lets you group apps and services by category (like Sports, Music, Home Office, Game, etc.), making it easy to navigate based on your interests.

Personalized Profiles

You can now create user profiles so each family member gets tailored recommendations, preferred apps, and customized settings — making the TV truly multi-user friendly.

App Support & Streaming

All major streaming apps like Netflix, Prime Video, Disney+ Hotstar, YouTube, and Apple TV are pre-installed or downloadable from the LG Content Store. LG’s ThinQ AI and voice assistants (Google Assistant and Alexa) allow you to search for content, control TV settings, and even manage smart home devices hands-free.

. Gaming Features

Although not a high-end gaming TV, the UR7500 still packs decent gaming features:

• Game Optimizer: This menu allows you to switch between gaming genres (FPS, RPG, RTS) for tailored visuals and latency settings.

• ALLM (Auto Low Latency Mode): Automatically switches the TV into low-latency mode when a console is detected, reducing input lag for smoother gameplay.

While it doesn’t offer HDMI 2.1 or VRR (Variable Refresh Rate), it still performs respectably for casual gamers on consoles like the PS5 or Xbox Series S.

. Design & Build Quality

The UR7500 follows LG’s AirSlim design philosophy, with a minimalist profile that blends easily into modern living rooms. It features narrow bezels and a sleek plastic back panel with a sturdy stand. It also supports VESA wall-mounting, giving you flexibility in how you set it up.

. Connectivity Options

The LG UR7500 offers decent connectivity with:

• 3 HDMI ports

• 2 USB ports

• 1 Optical Audio Out

• 1 Ethernet LAN

• Wi-Fi and Bluetooth 5.0

This ensures compatibility with a wide range of devices, including gaming consoles, Blu-ray players, soundbars, and USB drives.

. Audio Performance

The TV houses 20W speakers in a 2.0 channel setup. While not room-filling, it’s adequate for small to medium-sized rooms. Combined with AI Sound Pro and support for Dolby Audio, you get decent clarity and bass. For an even richer experience, you can pair it with an LG soundbar using WOW Interface, which syncs the soundbar and TV audio seamlessly.