Samsung 55 Inch The Frame QLED 4K Smart TV (QA55LS03FAULXL) – Art Mode, Matte Display, Customizable Bezel

Digital BroadcastingThe Samsung 55-Inch The Frame QLED 4K Smart TV (QA55LS03FAULXL) is where cutting-edge display technology meets elegant home décor. Designed to look like a real picture frame when mounted, this TV seamlessly blends into your space while offering a transformative entertainment experience. Featuring a unique Art Mode, The Frame turns into a stunning digital canvas when turned off, displaying curated artwork or your personal collection with lifelike detail. The customizable bezels and ultra-slim Modern Frame Design ensure a flush wall fit, making it indistinguishable from traditional art. Powered by Samsung’s NQ4 AI Gen2 Processor, it delivers incredible 4K picture quality with Quantum HDR, Dual LED backlighting, and Color Booster Pro, ensuring vibrant colors and sharp contrast. The Matte Display minimizes glare for a comfortable viewing and art display experience at all times of the day. Its intelligent features include Samsung Vision AI, Motion & Brightness Sensors for energy-efficient art display, and built-in voice assistants like Bixby and Alexa. The Frame is also a Smart Hub, supporting SmartThings, Matter, and a wide range of IoT devices. For audio, enjoy Dolby Atmos, OTS Lite, and Q-Symphony for immersive sound that moves with the action. Gaming enthusiasts benefit from features like AI Auto Game Mode, ALLM, Game Motion Plus, and Mini Map Zoom. Whether you’re watching your favorite series, showcasing classic art, or gaming at high performance, The Frame is more than a TV—it’s a lifestyle centerpiece that enhances both your home and entertainment.

Art Mode

The standout feature of The Frame is its ability to transform into a digital art gallery when not in use. Instead of a blank black screen, Art Mode allows you to display curated artwork from world-renowned museums or your own photo collection. With access to the Samsung Art Store, you can explore over 370+ free artworks annually and enjoy themed monthly selections, adding a personalized and cultured touch to your living space. Ideal for homes where aesthetics and functionality meet.

NQ4 AI Gen2 Processor + 4K AI Upscaling

This powerful processor brings advanced AI-based picture processing that analyzes and enhances content in real time. Whether you’re streaming movies, gaming, or viewing artwork, the processor works with 4K AI Upscaling to deliver sharp, detailed, and true-to-life visuals, even when the original content isn’t in 4K. It ensures deeper blacks, brighter whites, and more natural color gradation.

Matte Display with Anti-Reflection

The anti-reflective Matte Display eliminates distracting glare, ensuring that both artwork and entertainment content appear clear and vibrant under all lighting conditions. Whether the TV is on or off, it maintains gallery-like presentation quality, making it ideal for brightly lit rooms or minimalist interiors where visuals take center stage.

Customizable Frame & Slim Fit Design

Unlike standard TVs, The Frame offers interchangeable magnetic bezels available in a variety of colors and finishes, so you can match the look of the TV to your room décor or specific artwork. Its Slim Fit Wall Mount allows the TV to sit nearly flush against the wall, emulating the aesthetic of a real picture frame, making it a centerpiece that complements both modern and classic spaces.

Quantum HDR + Dual LED + Color Booster Pro

Enjoy vivid, lifelike colors and striking contrast thanks to Samsung’s Quantum HDR and Color Booster Pro technologies. The Dual LED backlight system dynamically adjusts warm and cool tones to suit content, enhancing color accuracy and depth. Whether it’s a dramatic movie or a colorful masterpiece in Art Mode, the image quality remains spectacular.

Dolby Atmos + OTS Lite + Q-Symphony

The Frame offers immersive surround sound using Dolby Atmos and Object Tracking Sound Lite (OTS Lite), which simulates directional audio by tracking objects on-screen. When paired with a compatible Samsung soundbar, Q-Symphony ensures that both the TV and soundbar speakers play together in perfect harmony for a fuller, more immersive soundstage—ideal for movies, music, and gaming.

Smart Tizen OS with Voice Assistants

Run by Samsung’s Tizen operating system, The Frame provides a fast, intuitive, and customizable smart TV experience. It comes with built-in Bixby and Alexa voice assistants (with Google Assistant support in India), allowing hands-free control. Access streaming services, browse the web, or control smart devices quickly and easily. Features like Daily+ and Samsung TV Plus expand your entertainment and lifestyle options further.

Game Optimized

Whether you’re a casual or serious gamer, The Frame includes advanced gaming features such as AI Auto Game Mode, ALLM (Auto Low Latency Mode), Game Motion Plus, and Super Ultra Wide Game View. These features ensure low input lag, smoother motion, and greater field-of-view options, while Mini Map Zoom enhances on-screen navigation during gameplay—giving you an edge during action sequences or competitive gaming.

Motion Sensor & Brightness Sensor

The Frame is designed to be energy-conscious. Its Motion Sensor activates Art Mode only when someone is in the room, while the Brightness Sensor adjusts the screen’s intensity and color tone based on surrounding light. This not only saves power but also ensures your displayed art looks natural at all times of the day.

SmartThings Hub & Connectivity

The TV doubles as a SmartThings Hub, allowing you to control and monitor a wide range of smart devices including those compatible with Matter and HCA standards. Use voice commands or the SmartThings app to automate routines, receive device notifications, or view a 3D map of your connected home—all directly from your TV screen.