SAMSUNG LED 55 INCHES UA55AU7700K

PurColor

PurColor makes watching films feel almost like you’re there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience.

Clean Cable Solution

Keep your cables tidy and conceal them, reducing clutter and keeping a seamless look for your TV.

Motion Xcelerator

Experience clear picture and performance because it automatically estimates and compensates frames for the source of contents.

4k Resolution

4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. See it like you’re really in the scene.

Q-Symphony

Surround yourself with sound from TV and sound bar orchestrated in harmony.

Q Symphony uniquely allows TV and sound bar speakers to operate simultaneously for better surround effect without muting TV speakers.

Crystal Processor 4K

Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You’ll also experience more lifelike color expressions due to its sophisticated color mapping technology.

HDR

High Dynamic Range increases the range of light levels on your TV so you can enjoy an enormous spectrum of colors and all the visual details, in even the darkest scenes.

3-Bezeless Design

A sleek and elegant design that draws you to the purest picture. Crafted with an effortless minimalistic style from every angle and a boundless design that sets new standards.

Tap view

Mirroring movies or music from your mobile to TV is as simple as a tap. When you tap your TV with your mobile, the TV senses the tap and mirrors automatically. So it’s quick and easy to switch to the TV and continue enjoying your favorite content.

4k Resolution

4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. See it like you’re really in the scene.

Personal Computer

This mode can convert your TV into a quintessential PC. You can do things such as working from the cloud, mirroring your laptop onto the big screen for added convenience and remotely accessing your office computer.

Music System

This Smart TV from Samsung is here to give you a new visual experience for your playlist. Watch your music come alive as your TV turns into a virtual music system (in three different colour tones). Your beats will not only sound better, but also look better.

Screen Mirroring

You can play your music and videos from your smartphone on the big screen to share your fun moments with everyone around you. Work with select Samsung smartphones

Samsung TV Plus

Enjoy free live streaming TV content with our virtual channels, Samsung TV Plus. Choose from a variety of channels offering content for all interests that are currently in trend. No need to ask your friend which content is hot these days. Just tune in to Samsung TV Plus and find out.

Multiple Voice Assistants

Everything is so much easier with voice control. Now you can quickly access favorite content, get answers, and even control your TV and other connected devices around your home. Just tell it what you want.